Chinatown Essay examples -- Culture Cultural Papers

Chinatown Before the 1960s, the era of the Civil Rights Movement and People of Color Movements, ethnic towns were formed due to the anti-ethnic legislation, which forced many people of color to live in certain areas of the city. After the relaxation of some anti-ethnic legislation, especially in residential segregation, these ethnic towns changed. No longer are these ethnic groups forced to live in segregated areas due to legislation, but rather because of economic and cultural survival due to the resources that are found in these ethnic towns. Chinatown, Korea town, and Thai town are ethnic enclaves that formed due to this process. Pilipinos themselves had their own enclave during those days also. During the 1920s and 1930s, "Little Manilas, " a more common term, dotted the cities like Seattle (along King Street), Stockton (along El Dorado Street), San Francisco (along Kearny Street), and Los Angeles (along Temple Street). Overt racism in housing evident in the segregation of residential patterns as well as a yearning to be with one’s own kababayan (which means companion/friend), caused these areas to exist. However, due to racist immigration laws that prohibited the Manongs to procreate along with other socioeconomic factors, these "Little Manilas" faded away either by forced gentrification by the city or its history being forgotten. There are several reasons for this lack of necessity of an ethnic enclave for Pilipino Americans. First, Pilipinos who immigrate to the United States are very acquainted with American society due to the U.S. occupation of the motherland. Hence, they are more susceptible to assimilation than many other ethnic groups. As a result, they did not have the need to create their own institution... ...hat I can to ensure a bright future for Historic Pilipino Town and the Little Manilas that may appear here and there. Being young and of the â€Å"next† generation, I would love to be able to visit this town thirty years from now and tell my children, â€Å"I remember the day this whole place was recognized. It’s still as beautiful as ever.† References Brainard, C., Litton, E. (1999). Reflections on the Centennial of Philippine Independence. San Francisco: Philippine American Woman Writers and Artists (PAWWA). Macatuno, E. (2002, October). Our Town. Filipinas Magazine, 71-72 Mosqueda, K. (2002, August 3). Dream now a Reality. Retrieved October 2, 2002 from www.balita.com. Personal Interview. Susan Maquindang. October 1, 2002 Trinidad, E. (2002, August). City of Los Angeles dedicated Historic Filipinotown. Retrieved October 2, 2002 from www.Fasgi.org/news. Chinatown Essay examples -- Culture Cultural Papers Chinatown Before the 1960s, the era of the Civil Rights Movement and People of Color Movements, ethnic towns were formed due to the anti-ethnic legislation, which forced many people of color to live in certain areas of the city. After the relaxation of some anti-ethnic legislation, especially in residential segregation, these ethnic towns changed. No longer are these ethnic groups forced to live in segregated areas due to legislation, but rather because of economic and cultural survival due to the resources that are found in these ethnic towns. Chinatown, Korea town, and Thai town are ethnic enclaves that formed due to this process. Pilipinos themselves had their own enclave during those days also. During the 1920s and 1930s, "Little Manilas, " a more common term, dotted the cities like Seattle (along King Street), Stockton (along El Dorado Street), San Francisco (along Kearny Street), and Los Angeles (along Temple Street). Overt racism in housing evident in the segregation of residential patterns as well as a yearning to be with one’s own kababayan (which means companion/friend), caused these areas to exist. However, due to racist immigration laws that prohibited the Manongs to procreate along with other socioeconomic factors, these "Little Manilas" faded away either by forced gentrification by the city or its history being forgotten. There are several reasons for this lack of necessity of an ethnic enclave for Pilipino Americans. First, Pilipinos who immigrate to the United States are very acquainted with American society due to the U.S. occupation of the motherland. Hence, they are more susceptible to assimilation than many other ethnic groups. As a result, they did not have the need to create their own institution... ...hat I can to ensure a bright future for Historic Pilipino Town and the Little Manilas that may appear here and there. Being young and of the â€Å"next† generation, I would love to be able to visit this town thirty years from now and tell my children, â€Å"I remember the day this whole place was recognized. It’s still as beautiful as ever.† References Brainard, C., Litton, E. (1999). Reflections on the Centennial of Philippine Independence. San Francisco: Philippine American Woman Writers and Artists (PAWWA). Macatuno, E. (2002, October). Our Town. Filipinas Magazine, 71-72 Mosqueda, K. (2002, August 3). Dream now a Reality. Retrieved October 2, 2002 from www.balita.com. Personal Interview. Susan Maquindang. October 1, 2002 Trinidad, E. (2002, August). City of Los Angeles dedicated Historic Filipinotown. Retrieved October 2, 2002 from www.Fasgi.org/news.

hjty Essay

Cape Management Of Business Unit Two Internal Assessment †¦ Cached Mob Cape Management Of Business Unit Two Internal Assessment Essays and Term Papers Form MOB 1 – 2 – Caribbean Examinations Council www.cxc.org/SiteAssets/CAPE_Management_of_Business_Unit†¦ form mob 1 – 2 caribbean examinations council advanced proficiency examinations guidelines for submitting internal assessment for management of business Manual for Principals – Caribbean Examinations Council | www.cxc.org/SiteAssets/CAPE_2010_IA_Manual_For†¦ caribbean examinations council internal assessment manual for principals caribbean advanced proficiency examinations (cape) 2010 Sample of Cape Internal Assessment – Docstoc.com www.docstoc.com/†¦/Sample-of-Cape-Internal-Assessment Cached Sample of Cape Internal Assessment document sample. †¦ Small Business Management TYPE OF ASSIGNMENT ONE research project of between 2,000 – 2,500 †¦ Management of Business for CAPE ® Unit 1 (Caribbean †¦ www.amazon.com/Management-Business-CAPE-Unit-Caribbean/†¦ Cached Management of Business for CAPE ® Unit 1 (Caribbean) [Peter Stimpson, Kathleen Singh] †¦ as well as an internal assessment component. Customers Who †¦ Sample of internal assessment for IB Business and Management †¦ answers.yahoo.com/question/index?qid=†¦ Cached Sample of internal assessment for IB Business and Management Studies, anyone? †¦ IB Math Studies Internal Assessment (SL)? Business and management IB? Management of Business Internal Assessment www.docstoc.com/docs/111206961/Management-of-Business†¦ Cached Internal Assessment Report: Business Management Sector Panel or SSC: Business Education The purpose of this report is to provide feedback to †¦ METRO RAIL STRATEGY – Metrorail Western Cape www.capemetrorail.co.za/Strategic_Management/Business†¦ Cached Present the Cape Metrorail management team as an †¦ †¢ Ongoing risk assessments : †¦ †¢ Transforming labour relationship from Union to internal business †¦ Business Management: Internal Assessment – The Student Room www.thestudentroom.co.uk/showthread.php?t=333533 Cached Business Management: Internal Assessment. Tweet. Announcements Posted on †¦ Does the Business and Management IA have to include a lot of primary research? Promotional Results For You

Internet and Our Reading Ability Essay

Internet has become a boon for all of us. It gave us the flexibility to get any kind of information on our figure tips, at the comfort of our home and that too very quickly. Few years back getting information about anything was kind of difficult and tedious. People use to read books, go through journals and old newspapers and so on and so forth to fetch any particular news or information. But with the internet boom, everything changed. People started using eBooks, online dictionaries, Wikipedia, online magazines, online journals. Internet gave people the flexibility to search for anything and everything they want with the click of a button, starting from a local address to international news with the search giant called Google. In current scenario, more and more people are becoming dependant on internet for everything in their life. With all these developments and internet dependency, the one billion dollar question is, does the Internet decrease our ability and interest in reading? Does the Internet decrease our ability and interest in reading? Internet, few years’ back this was not known to anyone or may be a very few people. Internet was known to be a medium to communicate, this served as a boon for the software industry and many other corporate. Post’s which took many days and at times months, could be delivered in just few seconds. This made communication fast and easy. Slowly internet expanded its areas and entered into normal people’s life. People started feeling the comfort of sending emails and communication easy and very quick. With the internet god, people starting enjoying the comfort and flexibility. Slowly with research and development, internet expanded its expertise. It became a source of information with huge database of information. Internet gave people the flexibility to get any kind of information that they needed, very fast. This added to people’s comfort and flexibility and they started enjoying the so called internet. As the information were made available, people started feeling the need of having flexibility to search for information with keywords and hence search engines like Google, yahoo, msn were born. Research shows that, as the demand increases, supply also increased. The same thing happened with internet. People felt the need to do more with internet rather than just reading/writing emails and getting information. Slowly internet expanded its wings towards the ecommerce. Groceries, garments, jewelries, greeting cards, flowers and gifts, computers and electronics everything became online. People reduced their showroom visits, and started enjoying the ecommerce which gave them flexibility to buy anything they desire with just few button clicks and with added benefits like home delivery. With so many flexibilities and comforts, people got addicted to the internet. They started enjoying the electronic or online world to be more precise. As the comfort increases, the desires also increase and same thing happened in the internet case. After ecommerce boom, came a big bash called web2. 0, it gave people more flexibility. Here the user was the king. Until now people were just reading information, purchasing items and so on and so forth, but with web 2. 0 concepts came a revolutionary change in the internet world. People were able to do lot many things like writing blogs, social networking, commenting and rating, sharing, collaboration, forming and joining online groups and communities. People were able to attending the online webinars, eLearning concepts, reading academic books or novels online, reading news online and so on. There is no end to the internet and the new concepts coming up. Internet gave people flexibility, flexibility to read, write, search, buy and do whatever they want and feel. Internet is like a genie for everyone, wish anything and you will get. Internet is not limited to big cities it expanded its wings to small villages also, making them all e-dependant. Despite of all these developments, internet didn’t stop; it grabbed its attention towards the students and teachers. Student started feeling the comfort of reading online, making notes, doing research and so on and so forth. Things which seemed like rocket science became a cake walk for them. Internet helped them in finding anything they desire. Students started spending more time online through internet than reading physical notes and books. Kids started playing online games hence reducing their outdoor games. As the internet came with so many comforts, people started enjoying them all and became internet addicted. Internet addition is more dangerous than any drugs. As and when people started enjoying their comforts with the so called internet god, they forgot everything else in life; they started spending more time online. Even for small information they started searching online. Their social circle got affected. But what happened next? Most importantly their patience level decreased towards reading. Earlier people use to read books with lot of patience, going though the index page, turning through the page number they want to read, bookmarking the page where they stopped and so on. But with internet their reading ability decreased. They started feeling impatient about turning page by page to get any information. Ctrl+f (find) became their all time favorite shortcut. They desired these types of shortcut and online methods in their normal life also. Internet which came as a boon for all of us, became a curse for the authors and writers, since people started feeling disinterested towards reading books, rather they preferred eBooks which are way simpler to read and navigate. EBooks provided them flexibility to click on hyperlinks and go to any particular topics, which is not possible through normal books. It gave them flexibility to search for any word they wish to find about in any particular topic or phrase. Internet totally changed the way people work. It changed people’s perception towards reading and writing. Those who were happy reading books started disliking them. They got so addicted to the internet that it became major part of their life for everything. Internet have spoiled people’s mind, thinking ability, reading ability, writing ability and many more things. Those who enjoyed going to libraries and renting books and reading them, now likes to go to online libraries and read eBooks. Those who enjoyed reading newspapers now like reading news online in news sites. Those who liked reading or knowing general knowledge through GK books now like finding them online through Google or any such search engine. Those who liked doing research by collecting books and as many articles as possible, now like going online and referring online articles, links and books. Everything changed! People find it flexible and comfortable to read online for one more added reason that is information is available free of cost. Internet gave people everything they can desire in their life starting from comfort, flexibility to knowledge, technologies, gadgets and widgets and many more things. But it took away the patience from them. People don’t want to apply their brains anywhere else but only on the internet and doing things online. Obviously why do they need to apply brains? When everything they want is getting them available efficiently, fast and with the same quality and with lots and lots of flexibility, why would they like to do things without internet. With all the points above, the only conclusion is the internet may be a boon for all of us to lead a comfortable life, but internet has taken away one very important things from all our lives, and that is readability. References http://news. zdnet. com/2100-9595_22-243997. html Is Google Making Us Stupid? http://en. wikipedia. org/wiki/Is_Google_Making_Us_Stupid%3F Internet Age: Are We Losing Our Ability to Read and think? http://www. realtruth. org/articles/090105-006-science. html Leonard, Pitts. Is the Internet robbing us of the ability to read — and think? http://www. sj- r. com/archive/x833711685/Leonard-Pitts-Is-the-Internet-robbing-us-of-the-ability-to-read- and-think Nicholas, Carr (2008). Is Google Making Us Stupid?

High Attrition Rate at Call Center Industry: an Hr Manager’s View

UNIVERSITY OF SANTO TOMAS COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATION This Research Proposal is being presented to the Faculty of the Department of Human Resource Development & Management Entitled: High Turnover Rate and Employee Benefits in Call Center Industries: The HR Manager’s View By: Buotan, Aldrin M. Dimaculangan, Rey Karl A. Flores, John Andrew S. Malabanan, John Peter M. Marquez, Gerard Ephraim L. Tagunicar, Cedie N. September 1, 2012 Espana, Manila IntroductionToday’s best companies understand the real key to maintaining a world-class workforce is not just to hire the best employees, but to keep them once they are hired. Retaining progressive workforce has not been an easy task to every employer or organization and thus becomes a real challenge to cope up with the fast pace business world currently we are on and if this fails, surely high turnover rates will occur and will be prominent in an organization. An employee turnover rate refers to the movement o f employees out of an organization.It is often cited as one of the factors behind the failure of an employee productivity rate and is also one of the chief determinants of labour supply (Snell & Bohlander, 2010, Principles of Human Resource Management, 15th edition, United States, p,415). Competing organizations are constantly looking to steal top performers, and â€Å"poaching talent is becoming an increasingly common way for organizations to build themselves them up as a larger company to be able to expand and earn more profits, while at the same time tearing their competitors down (Noe et. l. 2010, Human Resource management: Gaining a Competitive Advantage, 7th edition, New York, p461). Turnover comes in good times and in bad, to good companies and to those that are struggling of every size. Losing a good and talented employee is never easy, and sometimes is predictable, but sometimes, it can be prevented, â€Å"you can’t run a service business when you are at war with y our employees† (Greg Davdidowitch, Noe et. al, 2010, Human Resource Management: Gaining Competitive Advantage, 7th edition, New York).Knowing the rate of turnover at a certain organization is the first step to understanding whether employees’ departs within the range of normal for a type of business and industry. Turnover is a key benchmark in assessing the health and stability of organizations. A high turnover rate suggests there may be something wrong with the basic structure of a company, its salary levels or even its benefits. Too high turnover rate can also mean that an organization is losing productivity and knowledge, including an understanding of products and processes. The consequences of the loss are both financial and in the morale of those who remain.Leading reasons that employees give for their departure: a better opportunity or increased responsibilities, higher pay or more benefits, or they are moving to a different location. Benefits may one of the best reasons to reduce turnover rate and increase the retention in an industry. Employee benefits that is part of the total compensation package, other than pay for a worker, provided employees in whole or in part by employer payments, example of which are life insurance, pension, workers compensation and vacation (Milkovich, G & Newman, J1984, Compensation, New York, p. ). Employee benefits are compensations given to employees in addition to regular salaries or wages. Some benefits are legally required, e. g. , social security benefits, Medicare, retirement benefits, maternity benefits, service incentive leave, etc. Other benefits are offered by the employer as an incentive to attract and retain employees as well as increase employee morale and improve job performance (Labor and Employment Blawg†¦ A work in progress, June 1, 2010, Philippine Labor Laws, < http://www. laborlaw. usc-law. rg>, viewed: August 22, 2012). Aside from giving benefits mandate by law, there are other benefit s that an industry can offer to reduce their turnover rate. Our study will focus on how an industry uses its turnover rate in making decisions to improve their benefits program. The researchers have chosen the call center industries in the Philippines to best suit their subject matter about employee turnover rate and benefits. There are certain reports and data that shows the high turnover rate over call center industries locally.Turnover rate in the country’s call center has gotten so worse that it has hit 60 to 80 percent, according to the Call Center Association of the Philippines (CCAP) (AURELIO A. PENA, Davao Today March 20, 2008, http://www. gmanetwork. com/news/story/85640/news/specialreports/rp-call-centers-reel-from-world-s-highest-turnover, viewed: 8/20/2012). Globally, it is an accepted norm in the industry to have a 30 to 40 per cent turnover. Both Australia and India call centers have turnover rates of only six to 10 percent.Top government officials are alarmed t hat an emerging industry that has generated around 2 billion US dollars in annual revenues is reeling from a worsening turnover crisis. Labor accounts for between 65% and 75% of the ongoing costs of running a contact center. But employee turnover is so high in the call center industry that much of that money is spent on repeated efforts to hire and train people who aren’t right in the first place, and/or are managed ineffectively, resulting in high turnover.Call center organizations have come to accept that a recurring percentage of their workforce will have to be replaced every year. Those replacements will have to be found, assessed and trained. And then the cycle will repeat again, as a percentage of those new hires will in turn leave. The average turnover is about 35% in the call center industry, which means – in three years, an entire contact center agent pool will have been turned over (Inova Solutions, July 5, 2011, â€Å"Reducing Agent Turnover in Contact Cent ers† viewed 8/20/2012, http://blog. novasolutions. com/2011/). This studies shows that there are certainly high turnover rates on call center industries in the Philippines. A study conducted by Datacraft Asia in 2009 suggested that Asian call center agents are aware of the large demand for their service, so they are confident that they can easily land a new job after they resign. Better salary offer from other call center outsourcing firms, tight and shifting schedules, stress from dealing with difficult customers and lack of holiday breaks are also causing many agents to leave their job.Also, allegations of labor code violations in small call centers are on the rise. Some agents who did not receive incentives or bonuses as promised during recruitment are likely to terminate their contract (Eli, May 24 2011, Philippine call center outsourcing industry fights attrition rate, http://outsourceyourcallcenter. com, viewed: 8/20/2012). Due to this high turnover rates that are curren tly in call center industries, there are certain solutions pertaining to benefits and motivation that could help to lower down the high turnover on call center industries.Government mandated benefits such as: Social Security System (SSS) contributions, Philippine Health Insurance (Phil Health) contributions, Home Development Mutual Fund (Pag-ibig Fund) contributions, 13th month pay, service incentive leave, meal and rest periods, overtime pay, special holiday/rest day rates, and night shift differentials and company benefits such as: holiday bonus, mid-year bonus, and paid holiday and vacation leaves (Honey Amabelle D. Young, March 8, 2012, â€Å"Employee Benefits in the Philippines†, weblog, viewed: August 22, 2012, < asyoutsource. om/blog/>). With these benefits, call center industries will surely lower down their turnover rate and could save more money on costly training and development programs. Other companies give a little more than the minimum benefits required by law in order to be competitive or at least be at par with community or industry practices. There are also employers who give more benefits than required out of compassion for employees who are loyal to the company. Managers of call center face many challenges.They are responsible for operations that are capital intensive, with a high demand for continual investment to keep up with rapid developments in technology. They are also responsible, in many cases, for large numbers of staff often working with different shifts. Human resources manager in call center industries plays a vital role in valuing employees to reduce high turnover rate and improve their company retention capability. HR managers have the â€Å"bird’s eye† view on what is happening on personnel related issued on an industry.Their views on issues such as turnover rates and giving benefits to their employees are important points to consider because they are the one who would create certain solutions to such pro blems for the more efficient and smoother run of a call center industry. As HR students and future HR managers, the researchers would like to understand and to get the views and insights of HR managers on this phenomenon and find out if there are improvements to employee benefits to lower this turnover rates.As HR students, the researchers would like to spearhead this study in order to analyze and make realistic solutions that could help the call center industries on this growing phenomenon. The researchers will conduct a semi-structured interview to the HR Manager of call center industries here in the Philippines. The following central questions will guide the interviewers: 1. ) How do Human Resources Managers view on the high turnover rate on call center industries? 2. ) What new benefits are implemented to reduce turnover rate and what changes in employee benefits were introduced to improve employee retention?Our study will focus on how a call center industry uses its turnover ra te in making decisions to improve their benefits program rates in call center industries. Methodology Research Design The research design that the researchers adapted in this study is phenomenological research design, particularly the transcendental or psychological phenomenology. This design aims to get the meaning of as this is a qualitative analysis of narrative data, methods to analyze its data must be quite different from more traditional or quantitative methods of research (Janet Waters, â€Å"Psychology; Capillano University, viewed: August, 25, 2012, http://www2. apilanou. ca). This type of research design is the most effective in terms of expressing the essence of how high turn-over rate shapes the organizations’ benefit system. Data Gathering Procedure The researchers has gathered — Human Resource Managers from different Call Centers Companies, both Local(PacificHub) and International(HSBC and PhilAm Life) Companies, who have an adequate years of experience in dealing with the prevalent High Turn-Over rate in their previous and present employers.The subjects’ group age ranges from late 20s to the late 40s with the average years of experience of 3 to 10 years from the same employers. The researcher adopts a person-centered and holistic perspective. It helps to generate an in-depth account that will help the researcher a picture of reality regarding their lived experience to answer the researcher inquiry about the subject. The researchers will conduct their interview by setting a date time for each manager during the collection of data or their answers regarding the interview.The Researchers will proceed to the process of meeting the manager and Data Collection. Each session may last up to 2 hours, depending on the interviewee’s length of views and insights on their experiences also known as Extended Interview. Story telling will be conducted also to ask the emotions of the HR Manager and his/her intellectual memory and con sciousness about the turnover rate in call center industries. The Researcher has chosen Call Canter Companies that has attrition rate of 30 to 40 % to be able to qualify as a reliable source of information about the topic. Data ExploitationDuring the interview, the main concern of the researchers was to get the view of HR manager in the high turnover rate and the benefits given? The questionnaire for HR mangers shall include their robotfoto (Kelchtermans & Ballet 2002), basis on the rate of employee turnover in the last 3 years, number of employees employed and the employee benefits or other discretionary benefits given. The researchers will be using an interview to gather the participants' descriptions of their experience, or the participants' written or oral self-report, or even their aesthetic expressions (e. . art, narratives, or poetry, essays). The phenomenon of high turnover rate is the main subject of this research and how the HR managers have experienced it in call center i ndustries. This research is going to be conducted by taking interview; Interview is the appropriate method for collecting of data and giving a questionnaire to the Human Resource managers with full knowledge in the call center industry chosen by the researchers, to find out their view on the high turnover rate and benefits given to their employees.The HR Managers are chosen by their number of years in service in the industry. After the researchers gather the essential data for their research, they will, and then follow the Collaizi’s Procedure, reading and re-reading of the interview and analyzing or extraction of the information to significant statements or quotes and coming up with the categories (Cool Analysis) and combines the statements into themes (Warm Analysis).The researchers will develop phenomenal referents of the person’s interviewed. After this procedure, the researchers can gather the data by the use of data analytic tools in data reduction such as Repert ory or Kelly Grid in order to categorized and give themes to the insights/referents of the manager. Study site Data Gathering Procedure

Positive Links Hope and Hapiness

As I read the article â€Å"Positive Links Hope and Happiness† by Jerry Lopper, my minds starts to wonder. What am I thinking about? I am wondering about the word â€Å"Hope. † I always say this to myself: without hope there would not be life. The article is about the function of hope in happiness, how hope and optimism are related, and how hope can determine academic success. In addition, the article also states that hope can be learned. Psychologist researchers study the role of hope in happiness. The psychologist researchers find out that it is very important and it adds a lot of aspects to people wellbeing. I agree with the author; many times when I feel sad, it is like my body cannot function. I remember one day, my mom left to go to America. I and my sisters were very sad. Often times, I would wonder if I will ever see her again. I had no hope and that took a toile on my life. First, I started cutting class at school. After, I started getting in a lot of trouble in my neighborhood. If I had had hope, maybe those things would have never happened to me. In the article, Mr. Lopper says hope and optimism are slightly different. Optimism perspective focuses on the positive in life. On the other hand, hope focuses on specific things in life. Mr. Lopper states that they are co-related with happiness. Mr. Lopper also states that famous motivational writer by the name of Dale Carnegie, identified that â€Å"most of the important things in the world have been accomplished by people who have kept trying when there seemed to be no hope at all. † I like those words, listening to it motivates me. I am going to achieve all my goals even if it seems impossible. One of my goals is to be a doctor. Even though at this very moment, it seems impossible; I know I can do it. I am going to have high measures of hope. In the article it says, people with high measure of hope have the ability to endure twice as much pain than people without hope. The good thing about hope, it can be learned. In a small study done by Ohio state university, the study places participants in a therapy session. They teach the participants skills that they believe are similar to hope. When participants are compared with people that are not in a therapy group, they possess significant measures of self-esteem, life meaning and anxiety. In conclusion, all of life challenges can be overcome if you have hope. I am going to leave this with people; without hope there is no life.

Competition Assignment Example | Topics and Well Written Essays - 6250 words

Competition - Assignment Example n that will help the target audience to gather knowledge about gap year traveling opportunities, internships in foreign countries and job opportunities for travelling students. Currently the database of Gap 360 contains information about 70,000 prospects, which is gathered from lead generation mechanism of the business. In order to further enhance the performance of the database, a new system will be developed which will help in direct collection of data from the prospects. The refurbished database system will be beneficial as it will enable Gap 360 to retain its customer base for a longer period of time. Moreover, the mediums selected to implement the marketing strategy are chosen on the basis of their ability to influence target audience and reach to the maximum geographic area. In order to take maximum advantage of the marketing campaign, the marketers of Gap 360 will participate in student and job fairs, educational trade shows and sporting events attracting large number of youth audience. During the participation in events, the marketers will be responsible to increase the knowledge of the students about the business and its services and educate them how they can avail the services. Before implementing a marketing campaign, a pilot marketing campaign will be launched in order to determine the probable outcomes of the actual marketing plan. In this manner, it will also become easier for the marketers to determine the response rate that the actual marketing campaign should and will accomplish by the end of the marketing campaign. The tenure of the marketing campaign stretch from January 2014 to December 2016, but the budget mentioned is for the first year and additional budgetary requirements will be communicated to the senior management of Gap 360 on yearly basis. As marketers, the aim of planning, developing and execution of the marketing campaign is to increase the knowledge of target audience about the services and credibility of Gap 360. The secondary

Do moral rights protect author's creation from sampling Essay

Do moral rights protect author's creation from sampling - Essay Example This occurs particularly in the case of rap or hip hop music for example, where DJ’s repeat breaks from various songs and compile it together into a new recording2. Sampling of music is possible through the use of digital samplers which are pieces of musical hardware or computer programs which work on a digital computer and are designed to record specific bits and sequences of sound and through the judicious use of sound synthesizers and software, the fragmentation of musical notes and re-synthesis has been facilitated3. Instantaneous download of music poses a threat to the moral rights of an author because it undermines the very core of identification that is the basis for assignment of moral rights. In order to promote the incentive to create, it is necessary that an author’s skill and labour are recognized and upheld through the protection of the law. Creators of music have historically faced the threat of inequitable contracts with recording companies and sampling o nly allows further exploitation of their work without due economic compensation. Therefore the question that is posed in this proposal is to examine whether the existence of moral rights of an author as currently framed within the scope of a law are adequate to protect work from sampling and thereby losing their economic potential? The rights of an author are guaranteed under the Copyright, designs and Patents Act of 1988, which first came into force on August 1, 1988 and has been amended since, in 1990 and 1991 to incorporate the provisions of the European Convention of Human rights.4 The CDPA has also introduced the concept of moral rights to allow a creator to protect the artistic integrity of their works.5 The purpose behind providing copyright protection to an author is to provide the incentive to create by ensuring exclusivity in claiming the economic benefits that accrue from the performance or use of the creative work6. Where music is concerned in particular, the creation of